Important: We’re currently updating settings for Google Search services, which include Search, Maps, Shopping, Flights, Hotels, Translate, and News. These are rolling out gradually over the next few months. If the settings in this article do not match what you see, history and personalized recommendations for Search services are still controlled by Web & App Activity.
Google Maps AI-powered features use your data, including your location data, to provide relevant responses. In select regions, these Google Maps AI-powered features can also personalize responses based on your account activity and interests.
How AI-powered features use & store your location
Subject to your settings, when you use Google Maps AI-powered features, Google collects and uses your location consistent with the purposes described in the Privacy Policy.
Depending on the feature and your history settings, your location may also be stored alongside your interactions.
How Maps personalizes AI-powered responses for you
If available in your country and you've enabled Personalized Recommendations, Maps uses your account data to personalize AI responses, including:
- Things you searched for and places you got directions to, if you are saving your Maps history
- Your past conversations with Ask Maps, if you are saving your Maps history
- Saved lists or labels you added to places
- Reviews, ratings and photos you posted for places
- Activity from your Search history to help tailor to your tastes and preferences
- Information from your connected Google content apps.
How data helps Google improve products and services
To develop and improve Google products and services, including AI-powered features in Maps, Google may use your interactions with Maps AI-powered features. This can include interactions like your chat history, your searches, and any feedback you provide to Google.
In certain circumstances, Google uses trained human reviewers to improve the quality of Maps’s machine learning models. We take a number of precautions to protect users’ privacy:
- Data that reviewers see and annotate are disconnected from users’ accounts.
- Automated tools help recognize and remove a broad range of identifying info and sensitive personal information.
Help improve Google Maps data through AI-powered features
You can also contribute to Maps in Ask Maps conversations. For example, you can share tips, upload photos, or update information about places. Learn how to contribute to Google Maps with Tell Maps.
Manage or delete your data
You can control the data used by AI-powered features in Maps at any time:
- Turn personalization on or off: Manage Personalized Recommendations.
- Manage or delete Maps Activity: View, delete, or pause saving your activity in Maps History.
- Delete Ask Maps conversations: View and delete individual threads directly from your Ask Maps chat history.
- Manage your Tell Maps tips: View or delete submitted tips in your Maps Contribute profile.